Maternity jeans, t-shirts of organic cotton, the queen of Dutch labels offers high-quality basics for the trendy mum-to-be.
Erzsebet and Renée have both studied and worked in the world of fashion. Erzsebet has travelled a lot, working in Germany, Italy and Switzerland and Renée has spent more than 12 years making maternity and children wear. They created QUEEN MUM in September 2002, one year after they met and worked together for a prêt-à-porter maternity label. Today, QUEEN MUM is the leading Dutch label on the market.
THE IDEA BEHIND THE LABEL
«Renée has worked a lot on sales and Erzsebet on the design and style. We believe that the combination of talents and our shared interest for fashion was the ideal foundation for our company. Our experience and knowledge of the world of maternity fashion led us to recognize the need for revival of the sector, and we decided to create a label that aimed to provide a « fashionable » look for this niche.
THE QUEEN MUM SPIRIT
« Producing an affordable collection without the smallest compromise on fabric. Pregnant women wish to feel good in their clothes and therefore we offer them pieces with a « basic » style to accompany them throughout the 9 months of their pregnancy. It is interesting to see that many women, to begin with us, continue to wear these clothes even after the birth of their child. This shows us exactly how fashion forward and evolutionary we are.
THE QUEEN MUM WOMAN
« A woman who wants to look stylish throughout her pregnancy, who doesn’t want to be obligated to abandon her usual style. A woman who wants to offer herself the same type of outfits, whether she is pregnant or not. »
« With the idea in mind that a woman should be able to be fashionable until the birth of her children, Queen Mum is a precursor on the maternity wear market. Aware of the fact that we find ourselves on a restrained market, we strive to offer collections that seduce the largest amount of women possible, with different styles and cravings. Our garments breathe youth and trends; our collections are complete and offer balanced looks. »
« We have been seduced by two ambitious women who have an excellent concept. We expect the most out of this partnership, for today as well as tomorrow! »
WHY ÉMOI ÉMOI CHOSE QUEEN MUM
Erzsebet and Renée have a great will power to dress pregnant women with trendy garments they can wear during their whole pregnancy and even after. In order to make fashion accessible, even when pregnant, Queen Mum creates maternity fashion that enables the future mother to stay herself, continuing to express her personality and to play with the styles in line with her desires. From slim black boyfriend jeans, to the denim shorts (inevitable this summer), or the revisited and glamorous version of the maternity overalls, everything is made to enhance the pregnancy curves, without neglecting comfort.
THE QUEEN MUM DIFFERENCE
« Following the concept of that a woman should be able to be fashionable until she is due; Queen Mum is an innovator on the maternity fashion market. Conscious of the fact that we find ourselves on a restrained market, we strive to offer collections that seduce the largest amount of women possible, who all have different styles and cravings. Our garments breathe youth and trends; our collections are complete and offer balanced looks. »
Maternity jeans, t-shirts of biological cotton, the queen of Dutch labels proposes quality basics for the trendy future mother.