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About us

émoi émoi is a concept store for the whole family. Created in 2010 by Adèle Bounine and Nathalie Fargeon, each season the company designs a range of beautiful gifts for the whole family : sweatshirts and T-shirts for mums, dads and Minis, and homeware items with cheeky messages that celebrate family life. Each season, émoi émoi teams up with talented artists in order to create unique, limited edition pieces. From October, discover our bangle trio from Bangle Up, our graphic-print scarves from Mapoésie, our impish, innocent, colourful posters from Michelle Carslund and our DIY knitting gift box, designed in partnership with Breaking the Wool. You’re sure to find something to spoil everyone on your gift list!

émoi émoi is also where you will find a unique selection of the most stylish pieces for new mums and mums-to-be, as we carefully assemble items from the best designers for sophisticated style during pregnancy, without having to sacrifice comfort and quality. The émoi émoi team offers a dedicated service to all our customers, so that maternity dressing can become a pleasure. 

Each week on émoi émoi’s Mag, the founders publish our favourite neighbourhood spots, style guides, lifestyle articles and interviews with the inspiring young parents that they meet each day. On Instagram and Facebook, émoi émoi unites a whole community of young parents – the brand’s best ambassadors. 

Adèle Bounine et Nathalie Fargeon, fondatrices d'émoi émoi

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To discover what inspires us on Pinterest, click here.

To see our YouTube videos, click here.

L'équipe émoi émoi

What our customers think of us

“Thank you so much for my delivery! I have to say how faithful you are to the brand’s philosophy, and how close and attentive you are to your customers, which is so rare to see these days. So for that (and because I love your products), I will simply have to place another order....”

“Thank you for having provided my entire maternity wardrobe, so I don’t have to dress like a typical pregnant lady, thank you for having taken care of me with your amazing selections, thank you for allowing me to nurse and still feel elegant, and thank you for always making me smile when I make myself a cup of tea in my ‘Maman adorée’ mug! And thank you for your quick and friendly responses by email. Thank you for all the great and beautiful work you do to make our lives easier, and to allow us to enjoy this wonderful time as mothers without forgetting that we are women, too.”

“Thank you for providing me with such beautiful clothes, so that I could still feel beautiful while pregnant! I’m almost upset that I won’t be pregnant again for a little while, because I’ve become so addicted to your website!”

“What great news this morning (and on my husband’s birthday, too) to see that you are getting a new delivery of products in the maman/papa/mini collection! That’s it; I’ve just submitted my order so that I can make the announcement to the dad-to-be with this amazing collection that says so much. Thank you for the wonderful things you do, and the attention to pay to pregnant women.”

“A huge thank you for your speedy response and for sending me a new pair of jeans. I already loved your site, but you can count on me to be shopping with you very soon, and to tell everyone I know.”

“I have just received my order and I love this mug even more in real life, in its stylish gift box. I really love the little extras, like the card and the tote bag, you make us feel so spoilt and it’s lovely. That’s the real reason for this message: I wanted to say THANK YOU – your products are adorable, as are you!”