Five dedicated mothers lead BELLYBUTTON, a rather atypical company. The general director of the group Astrid Schulte, Dana Schweigger, the sisters Katja Emcke and Annette Bode as well as the actress Ursula Karven have put their notoriety, energy and experience in service of Bellybutton. These five mothers together have 16 children. A small treasure that dedicates all its energy to the development of the belly button product line with one big guarantee: each and every product really is « mother approved »!
Five dedicated mothers lead BELLYBUTTON. The general director of the group Astrid Schulte, Dana Schweigger, the sisters Katja Emcke and Annette Bode as well as the actress Ursula Karven have put their notoriety, energy and experience in service of Bellybutton. Their experience as mothers enables every product to actually be « mother approved »!
In a few years Bellybutton has known to become one of the most essential and leading companies for future moms and children’s fashion on the German market.
THE ESSENCE OF THE BRAND
“We want to please all mums-to-be! You can’t associate our brand solely with the celebrities that wear our clothing because before being famous, actresses, TV representatives or even singers they are mums-to-be who we pamper just like every other mum-to-be.”
THE BELLYBUTTON WOMAN
«The Bellybutton woman is self-secured, celebrates her pregnancy and loves to be pretty and beautiful » (Astrid Schulte).
Bellybutton honors that every product has a standard high quality. For Dana Schweiger, this idea is the basis of the history of this company: « We have always created products we would like to wear ourselves as mothers. » Astrid Schulte: « A single line: stay close to the final consumer, permanently listening. We take every kind of feedback into account and modify our products according to what we hear. »
« We believe that émoi émoi represents a very interesting concept on the French maternity market. We are convinced that émoi émoi is a partner of high quality who will enable us to reach the French future mothers. We are looking forward to this collaboration that – without a doubt – will be a sustainable one and will become one of the leaders of maternity fashion. »