Raise the sails!

Raise the sails!

22 June 2016

The Bensimon tennis shoe is poking its toes out for the start of the summer sunshine. Shoes for all ages, they’re perfect for wearing on all holidays!  For those who dream of having matching shoes for the whole family, these legendary tennis shoes are a must! Our partnership with the Bensimon team was love at first sight. Together, we dreamt up a summer tennis shoe, which will happily slide into your suitcase as soon as the bell rings for the start of the summer holidays!

We started by creating mood boards, and thinking about patterns and colours which evoked summer and an invitation to travel. Explorers? Adventurers? Sailors ? With these ideas comes the ocean, the beach, the lure of the open sea… Our seagulls were brought to life by Jeanne and her pen sketches. Watercolours then turned them into a deep navy blue. It was decided! The Bensimon x émoi émoi tennis shoe, for adult and child holiday-makers alike, would come in this chic, graphic pattern. With their navy seagulls on a white background, these shoes evoke images of the sea, travel, and many great adventures…

Want to know the best little detail about our tennis shoes? Each pair comes with two sets of shoelaces, navy and white, to mix and match however you please with your summer outfits.

We really hope you like our latest collaboration (a lot!), and we wish you a wonderful summer of sunshine and adventure!

The teams at Bensimon and émoi émoi

Bensimon x émoi émoi tennis shoes are available online from 30th June in limited edition, in sizes EU 23 to 46, from emoi-emoi.com and bensimon.com and from four Bensimon boutiques in Paris: Arcachon, Dinard, Hossegor and Cap ferret. 

bensimon x émoi émoi - making off

bensimon x émoi émoi- tennis- coucou les mouettes
sam & rose- bensimon x émoi émoi


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